Roping demonstrates one of the most exciting aspects of the working cowboy. Simulating the need to capture cattle, competitors are tasked to lasso the cow over the head, on the horns, and or around the hind legs before securing the animal as the event dictates. The fastest time wins.
"Like a lot of the industry, horse media and entertainment, especially digital, is fraught with pain points and inefficiencies that offer clear opportunities to us. We want our capital table to represent the true diversity of the global horse world. The authenticity of our all-are-welcome brand should be represented from the top down." - CEO Tom Pierce