Thomas B. Pierce: Chief Executive Officer - Co-Founder - Chairman of the Board
After nearly a decade as a Certified Financial Planner ™ and trusted business advisor to multi-generational families and institutions, Tom left wealth management at a top Family Office in 2019 to pursue his entrepreneurial aspirations.
Since childhood, Tom has been the Business Manager to his mother Joanne Y. Pierce - world renowned Equine Artist. Tom has harnessed the power of social media to propel Joanne's career to the highest levels of an inaccessible horse world - the foundation of StreamHorse's mission to increase accessibility with digital media.
Cosmically, the opportunity to acquire StreamHorseTV presented itself to Tom in the summer of 2020. Immediately, he rebranded and elevated the platform into the premier digital media network that is everything equine.
Learn more about Tom and StreamHorse on The Equestrian Podcast.
Natalie Mayrath: Chief Content Officer - Co-Founder - Board Member
Natalie Mayrath is a veteran multimedia journalist and producer who comes from the worlds of network documentaries, live entertainment television, and digital programming.
Natalie is an avid horse-lover with a background in eventing and a lifelong passion for thoroughbred racing. Natalie first fell in love with horses on the back side of Churchill Downs, where her grandfather would take her as a child.
Natalie aims to merge her renowned content background with her love of the horse to create a diverse and enriching community at StreamHorse.
Joanne Y. Pierce: Co-Founder - Board Member
Joanne Y. Pierce is a world-renowned Fine Artist, Illustrator, Educator, and Entrepreneur. Since she was a small child, Joanne has ridden, dreamed about, and drawn horses, which has always been her favorite subject. With a degree in Art Education, Joanne has worked as an art teacher in private and public institutions throughout Long Island. One of the greatest pleasures in Joanne’s life is to donate her time and art for the promotion of Alzheimer's research and care, horsemanship, equine rescue, and therapeutic riding programs.
In 2019, Joanne and her son/manager Tom created a free art lesson digital series called Pierce the HeArt Lessons. Their mission is to fill the creative and therapeutic void that so many human beings are experiencing today with Joanne's talents, passions, and life experiences.
If you are interested in a commission by Joanne or private art lessons, feel free to email her at mail@jypfineart.com
Jon May: Partner - HorseTV Global Founder
Following a successful career as an executive in the wireless industry, Jon decided to marry his lifelong passion and ownership of horses with his video and photographic skills, and in 2004 created a TV production company to produce exceptional, compelling and Award-Winning equine TV programming.
Besides producing over 300 full length TV programs, he has built a library of nearly 1,000 full-length TV programs from around the world on nearly every subject and discipline related to horses, and launched HorseTV Global on Roku and other streaming broadcasters.
His work has been acknowledged with 21 Awards of Excellence, including the USEF's Daniel P. Lenahan Overall Media Excellence Award for his 4-hour TV production of the CAI Live Oak CDE, a selection trial for the 2010 World Equestrian Games.
On a personal equestrian level, Jon has captured 6 World Championships and 11 Grand National Titles in Carriage Driving, in singles and pairs competition.
Jake “Body by Jake®” Steinfeld: Advisory Board
Jake is an icon in the fitness industry and an entrepreneur with a long history of charitable leadership. Creating the personal fitness training industry over 40 years ago, Jake has been the guiding light for health & fitness in lifestyle, sports, and entertainment ever since. Utilizing his entrepreneurial street-smarts, Jake created the first 24-hour fitness lifestyle network, FiTTV®, which he later sold to News Corp.® Then Jake launched ExerciseTV®, the first On Demand fitness television network with partners Comcast® and Time Warner®.
Jake’s business acumen extended to the world of sports through his founding of Major League Lacrosse®, the nation’s first professional outdoor lacrosse league and the World Series of Youth Lacrosse presented by the Coca-Cola Company, a global event that provides (U13) youth players the ultimate lacrosse experience.
Jake is also Chairman of the National Foundation for Governors’ Fitness Councils® and previously was Chairman of the California Governor’s Council on Physical Fitness & Sports® under Governors Schwarzenegger and Brown.
Bonnie-Jill Laflin: Advisory Board
Bonnie-Jill Laflin has a number of firsts in her career. She is the first and only female NBA scout, holding the front office position with the Los Angeles Lakers. She is the first to dance on a professional level for three teams, in two sports, starting with the NBA and the Golden State Warriors, and moving to the NFL with both the San Francisco 49ers and the Dallas Cowboys. Laflin is the first female to be awarded six championship rings in two professional sports, earning a Super Bowl ring during her time cheering for the 49ers and five NBA championship rings as an executive for the Lakers. Laflin is currently a CBS Sports reporter and ESPN radio host.
Additionally, Bonnie-Jill is a competitive barrel racer, and recently created her own PRCA rodeo drill and flag team, The Liberty Belles, as well as member of the Alameda County Sheriff's Mounted Posse. Bonnie-Jill and her father also own 5 racehorses.
Any of her spare time is devoted to her charity Hounds and Heroes and Horses, that rescues horses for equine therapy and trains shelter dogs as service dogs to be paired with disabled veterans.
BUCHWALD: Revenue & Partnerships
BUCHWALD was launched by Don Buchwald and five associates in 1977. Today, with offices in New York and Los Angeles, we are an industry leader in talent representation.
Built on the cornerstone of our commercial and broadcast departments, our full-service agency offers representation in every area of the entertainment industry: commercial, broadcast, film, theatre, television, literary, feature film packaging, personal appearance, syndication (radio, television and digital), branding/digital, and emerging talent.
With over forty years of experience, we have mastered the art of representation with dedication, perseverance, determination and passion.
Visit our Partners
StreamHorse & Buchwald Announce Strategic Partnership
"StreamHorse has built an incredible brand where they've been able to create and develop accessible content that impacts horses and humans globally,” said Scott Kaufman of Buchwald. “We are thrilled to be working with them to further showcase the capabilities of their already impressionable brand."
This partnership comes off the heels of a transformative 2022 for StreamHorse in which Jake “Body by Jake®” Steinfeld and Bonnie-Jill Laflin joined the Advisory Board plus the significant acquisitions of HorseTV Global and EQuine AMerica Magazine.