This event involves a horse, cowboy, and their guns negotiating a course filled with targets. The cowboys use two 0.45 caliber single action revolvers firing blanks at balloons mounted on posts in various patterns. Each revolver is loaded with five blanks. The rounds are timed and there are ten balloons.
"Like a lot of the industry, horse media and entertainment, especially digital, is fraught with pain points and inefficiencies that offer clear opportunities to us. We want our capital table to represent the true diversity of the global horse world. The authenticity of our all-are-welcome brand should be represented from the top down." - CEO Tom Pierce